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The Cape Codder (Cape Cod, Mass.) used Facebook fan photos to send folks from print to Facebook. Here's how.
WHAT THEY DID: They shared a photo of a Facebook fan (the local historical society) on their Facebook page. With the society's permission, they also printed it in their paper as part of their Your News page, asking readers what the photo was of, and sending them to their Facebook page to find out.
THE TAKEAWAY: Promoting your Facebook page in print can only help, and getting creative is always a good idea.
GateHouse Media News & Interactive Division staff post best practices on social media uses, as well as information on the newest technology newspapers can use in the social media space.
