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Eleanor Hong is the in-house expertise when it comes to newspaper SEO at ABCNews.com.
The industry giant understands the importance of search engine optimization in terms of visibility on the Web and garnering page views. Hong explains that, when news breaks, most people at home or at work are likely to use a source like Google, Yahoo or Bing to find articles of what happened, instead of going straight to a news org's homepage.
***Watch the video below or read the transcript here: "Conversation with Eleanor Hong, SEO of ABCNews.com." ***
When you have a significant amount of readers using the search engines to find news, you can understand the importance of good SEO knowledge from the editors to the writers to the copy editors.
Hong says she is present in the newsroom to help writers find the trending words when news breaks as well as "daily trends," as she calls them. She means words that show up in Google Trends, Yahoo Trends and others. ABCNews.com also probably has a propriety tool of some sort to help them pinpoint the best keywords to target.
Hong describes the versatility of her writers who are picking up on the procedure of keyword research before they write their stories. The goal is to have the story remain 100 percent accurate, but to just replace words or rewrite to fit in keywords or key phrases.
Remember, Google Keyword Research Tool is always at your disposal. If anyone has a good, free alternative to GKRT, please share.
From most popular stories of the week from GateHouse Media news organizations to the latest tips and info on search engine optimization, you'll find great examples to help you make your website a must-see for your town. On analytics, you'll find ideas for using Google Analytics to analyze your own numbers website. Find out what's popular, where readers are coming from and more. And on SEO, you'll learn how to drive traffic to your website.
