Did you know the order of the words in your SEO headline matters?
Just like humans, search engine spiders read content from left to right, putting more significance on the first words in SEO headlines.
Likewise, when a search engine spider crawls the text of an article, it weighs the first couple paragraphs –– even the first couple sentences –– as the most significant. In fact, just like humans, spiders may not even bother to finish the article. Oftentimes, the spider only reads half way down the article before it moves on to the next article.
That is why it is crucial to get your keyword or keyword phrase as close to the front of your headline as possible. Likewise, it is important to sneak your keyword or keyword phrase into the first or second paragraph of an article.
And remember, the keyword or keyword phrase that you are targeting is the same text you will want to use to link to another article of a related topic, either internally (within your site) or externally (to another site). This is called anchor text. Don’t link whole sentences! Only link keywords.
Here are two examples of good SEO headlines while targeting the keyword, “SEO”:
SEO headlines: Put the keywords in first
SEO headlines require a proper order
Here are examples of bad SEO headlines:
Getting the most out of SEO headlines
How to get more power from an SEO headline
Notice the placement of the keyword, “SEO,” in all examples. In the good examples, “SEO” is at the front of the headline, and in the bad examples, “SEO” is at the end of the headline.