SEO & ANALYTICS

The most-viewed NDN videos in GateHouse last week:

We've talked about the power of links and how it affects page rank. In a nut shell, the more links pointing to your page, the more SEO authority, or trust, you have with Google.
But getting a link from a like-minded website is better and more powerful than a link from just anywhere.

Pinterest presents an excellent opportunity to boost SEO for several reasons. The first reason is because of the power of links. Every link that “points” to your site is one “vote” for you in terms of trust, authority and worthy content.

The top NDN videos in GateHouse last week:

The most-watched NDN videos in GateHouse last week:

We recently got an update on analytics for our Editing Words blog, and I wanted to share the top posts with you so you can see for yourself how good SEO practices can benefit you.

Videos with the most pageviews in GateHouse for April 2012:

Last week, I wrote a little about sitemaps because of an email from our in-house SEO expert, Don. He said he finished submitting over 400 sitemaps to Yahoo and Bing, and this may have a positive impact on page views. Of course, that begs the question, what is a sitemap? How do you submit one? What does it do?

OK, so I don't bore you completely, I will explain sitemaps in the context of newspaper SEO, which is all we really care about anyways, right –– page views!

When we say "keyword," we should really be saying "keyword phrase" –– this better describes what newspaper SEO should be targeting. In short, the shorter a keyword (or the more general it is), the harder it is to rank well for it.

Top local videos in GateHouse, in terms of pageviews:

If you don't feel comfortable teasing your work on your personal social media profiles, then open new accounts that are solely for your work. Then ask your friends to follow those profiles, too.

Authority, in a nut shell, is the amount of trust Google bestows on your website. Websites with a lot of authority, or trust, get dibs over other websites when they match a term that someone is Googling. (Where you show up in the search results is called your "ranking.")

Google has given the world a rare glimpse into its mysterious algorithm, which decides which websites show up when you search for something. However, most of the world has not taken notice!

A lot of people think of newspaper SEO as a complicated, technical subject, but it is really much simpler than most believe –– at least from the copy editor's angle (the developers have the grunt of the work!).

A monthly report of the Top 10 stories across the GateHouse network:

OK, last week I decided to start tracking different blog posts to see how well they do with different keywords attached, and eventually we can take it a step further and try different linking strategies.

January got the new year off to a strong start for GateHouse Media's mobile efforts, with big increases year over year and month over month for our mobile websites and applications.

A co-worker recently had an excellent idea (thank you junior developer Chris Heister) to perhaps make SEO a tad more interesting for the masses: post a blog post and track it, sharing the results on my blog.

The article is really interesting, so I hope you read it. It's a quick read, but I think it does a great job stressing the objective of newspaper SEO and the importance of implementing it.