I've always said that doing things differently will get readers' attention. The headline atop of The Times-Reporter's front page surely fits the bill.
The story by staff writer Lee Morrison gets a big, non-traditional headline to amplify the drop in the jobless rate in Tuscarawas County, one of Ohio's worst-peforming counties in terms of jobless rate.
It's obvious to see why this headline is an attention grabber. The size given to the numbers in effect turns up the volume on this story in a big way. Granted, one-half of 1 percent doesn't seem like a big deal. But in context of where the county falls in the state's county rankings, this story is a big one.
I'm not a big fan of the odd spacing seen before and after the "TO". Perhaps organizing the numbers so they're closer together could have helped with the trapped space.
If your paper is working on a story that involves a compelling number of numbers, consider a similar approach. Think of the display type as a "number to know" of sorts, where the headline is the dominant typographical visual, followed by a description secondary head that explains why that number is important to readers.
If your paper does trying something like this, please share the pdf at email@example.com and include a brief description of how the page was built.
Joe Greco is corporate design director for GateHouse Media.
Contact him at firstname.lastname@example.org.
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