Messenger Post in Canandaigua, N.Y., presented a centerpiece about a skateboard park in a non-traditional way, using numbers, a quick-hit ASF and a refer to the web to complement dynamic photos.
WHAT THEY DID: Messenger Post's centerpiece about the opening of the skate park emphasizes the visual, while giving an overview of the work teens did to advocate for the park, where the money came from in a by-the-numbers format, as well as a web refer to view video of the kids "showing off their moves" and a guide to the lingo. Instead of writing a long-form story reviewing all of the past steps to get to the opening of the park, the paper chooses to focus on the "now," while highlighting the background using alternative formats.
TAKEAWAY: Look for different ways to tell stories, especially when a story has been going on for a while. If you have strong photos, play to the strength of the content, while looking for new ways to synthesize information for your readers. At a glance, readers learn a lot from the by-the-numbers and ASF presentation. Plus, remember to incorporate ways to point people to unique content on your website (in this case, the videos of teens skateboarding).