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The State Journal-Register in Springfield, Ill., offers online readers a package of prep football photos and links to plenty of other information for a complete Monday package.
WHAT THEY DID: In its homepage carousel, the SJ-R promotes a prep football photo package and links to its football landing page that offers scores, schedules, stories, photos and more. The carousel also links to a reader involvement callout for football photos.
TAKEAWAY: Use your carousel to round up related information to promote it. The carousel is visual vehicle on your websites. You'll want a strong piece of art to show up in the carousel. Absolutely never use a carousel without art. Specifically for football, as the season ends and playoffs begin, people will be looking for information. Consider the following content to package for football (these will be links):
Photo galleries
Video
Scores
Schedules
Game stories
Blogs, if you have a related community blog or staff blog
Link to a landing page, if you have one
Jean Hodges served as a reporter and editor for more than 20 years and led groundbreaking projects that won national acclaim before coming to GateHouse to launch the company's news service. She worked most recently at the Chicago Sun-Times' Daily Southtown, covering the south side and south suburbs of Chicago. Before that she worked at the Killen (Texas) Daily Herald, the Clovis (N.M.) News Journal and the Ely Standard in Cambridgeshire, England. She now works with GateHouse news organizations on content strategies, Web initiatives, plus she leads training programs such as webinars and LEDE, GateHouse's leadership program.
