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America's obesity epidemic is so deeply rooted that it will take dramatic and systemic measures - from overhauling farm policies and zoning laws to, possibly, introducing a soda tax - to fix it, the influential Institute of Medicine said today.
In an ambitious 478-page report, the IOM refutes the idea that obesity is largely the result of a lack of willpower on the part of individuals. Instead, it embraces policy proposals that have met with stiff resistance from the food industry and lawmakers, arguing that multiple strategies will be needed to make the U.S. environment less "obesogenic."
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