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A new study from six European countries suggests that teens who see more boozy scenes in movies are more likely to binge drink.
Although the study doesn’t prove that watching drinking on screen directly leads to alcohol consumption in real life, the authors believe that media influence does come into play, suggesting that teens who watch drinking scenes in movies may be more likely to imitate movie stars or view binge drinking as socially acceptable. Notably, the association between movie viewing and binge drinking persisted across various cultures, indicating that drinking laws or social norms about alcohol didn’t fully explain teens’ drinking habits.
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