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The Herald News in Fall River, Mass., often uses alternative story formats to impart important information to their readers.
WHAT THEY DID: As part of their on-going coverage of the race for school committee, they took campaign spending numbers just released by the city and broke them down in a By the Numbers alternative story format:
THE TAKEAWAY: Campaign spending numbers are an important part of election coverage. It matters how much was spent and who spent what. But it can be dry information, especially presented in a traditional narrative format. Putting the information in an eye-catching, easliy digested alternative story format serves your readers well.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
