|
|
|
When you have fun on Facebook, your fans will too. That leads to good engagement.
WHAT THEY DID: Nicole Simmons, regional digital editor for GateHouse Media New England, manages the Facebook and Twitter accounts for WickedLocal.com, the regional portal page for GHMNE. She has a fun, sometimes irreverent but always professional voice on social media, and interacts with the fans on Facebook. When fans responded to a quirky story she posted about a man who attacked someone using a sausage, she followed up by posting a silly YouTube video about - yep, you guessed it - a sausage attack.
THE TAKEAWAY: Don't be afraid to have fun on Facebook and Twitter. Always be professional, but you can show your lighter side at times. Your fans and followers will respond.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
