The Pekin Daily Times in Illinois tests its readers’ knowledge of current events in the community.
WHAT THEY DID: The editorial staff compiles 10 questions from local news events of the previous week. Readers submit their answers via email, and a winner is chosen among the correct entries. The winner receives a prize, such as a $10 gift certificate to a local restaurant.
THE TAKEAWAY: The quiz makes it fun to stay informed on local events. Competitions and prizes are great ways to drive readers to your product on a daily basis.