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The Pekin Daily Times in Illinois tests its readers’ knowledge of current events in the community.
WHAT THEY DID: The editorial staff compiles 10 questions from local news events of the previous week. Readers submit their answers via email, and a winner is chosen among the correct entries. The winner receives a prize, such as a $10 gift certificate to a local restaurant.
THE TAKEAWAY: The quiz makes it fun to stay informed on local events. Competitions and prizes are great ways to drive readers to your product on a daily basis.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
