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WHAT THEY DID: Scenic shots along the Lake of the Ozarks prompted the Lake Sun in Camdenton, Mo., to post colorful photos to Facebook. The simple post resulted in 129 likes and 67 shares.
THE TAKEAWAY: Facebook posts don’t always have to be headlines with links back to your site – sharing cool photos is a great way to encourage interaction. In this case, all the people who shared the photo helped promote the Lake Sun brand.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
