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The Repository of Canton, Ohio, preps the community with everything it needs to know about the city’s inaugural marathon.
WHAT THEY DID: The Repository offers a visual preview to inform its readers of a three-day event culminating in the June 17 marathon. From a video of the entire 26.2-mile course in only six minutes to elevation maps in pdf. format, readers and competitors have a visual take of what they need to know.
There also is an aggregate site for archived stories on the event and a daily profile box highlighting one of the marathon runners.
THE TAKEAWAY: Use a different approach to previewing new or annual events in your community. Instead of an 18-inch story, engage readers through video, photo galleries, quick hits and other visuals. Offer readers something they need and can use to enhance their experience at the local level.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
