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It's time for spring cleaning ... again. The Holland Sentinel, however, offers an alternative approach to inform its readers on the topic.
The first of the five tips offered in this package on spring cleaning is to make the chore fun, and that is what the The Holland Sentinel does in reporting the annual ritual in a fresh way.
WHAT THEY DID: The Sentinel gleaned tips and hints from a local cleaning service on tackling household cleaning. Then it shaped the information to create a visually appealing ASF centerpiece for the print product and easily digestible content for the Web. To complement the package, a layer was added on the appliance recycling program in Holland and the increase in the cash rebate offered by the city. A callout seeking future topics from readers anchors the bottom of the centerpiece.
THE TAKEAWAY: Breaking the content into an ASF is a great way to take seasonal content and present it in a fresh, reader-friendly format on any delivery platform. The main lesson to keep in mind is just about any topic can be presented in an ASF. The end result is reader satisfaction.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
