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The Taunton (Mass.) Daily Gazette uses the project tracker alternative story format perfectly.
WHAT THEY DID: An arson fire a year and half ago forced Taunton city officials to vacate city hall. Since then, editor Rory Schuler has been following the progress of renovations to the building using the project tracker alternative story format, with a short graf on the background and a short graf on the progress of the project to date.
THE TAKEAWAY: The project tracker alternative story format is not only a good way to keep your readers up-to-date on an on-going project, but can also serve to hold officials accountable.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
