MetroWest Daily News Sunday Metro Editor Rob Haneisen promos his community partner journalism piece with a video.
WHAT HE DID: Haneisen profiles a unique car and the car's owner every other Sunday. In the video promo, he shows off the car, share's the owners name and invites viewers to pick up a copy of the Sunday paper to find out more, since this community partner journalism piece is an Only in Print element.
THE TAKEAWAY: This is an easy way to meet your video goals and to promote Only in Print elements at the same time.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.