Freeport Journal-Standard in Illinois decided to break up a long sports video into two weekly videos.
WHAT THEY DID: Freeport was at the first regional Inner Circle 2012 meeting in August in which GateHouse News & Interactive Division's new initiatives were rolled out. Since digital is front and center, we spent some time discussing best practices. Quick-hit video is key, with our emphasis on one-minute videos. Freeport's Web Editor Joe Tamborello said they've taken a consistent, 20-minute sports video and divided it into a sports recap show that's broadcast live on Tuesdays and a sports predictions show that's live on Thursdays. The live show is recorded, processed and put in the video feed. "It's nice to have this in the video feed, as well as on our football page. I'm hoping breaking it into two gets a few more pageviews and viewers," Tamborello said.
TAKEAWAYS: Freeport's ideas are great. First, make sure you have some consistent offerings that will keep your web viewers coming back each week. These are helpful when meeting Inner Circle expectations, too. Second, sports is a topic that resonates with our communities, so the recap and predictions are great topics for audience interest. Third, look for ways to keep video short. Freeport's original 20-minute video offered a perfect opportunity to break down the topics into shorter videos.