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The Journal-Standard in Freeport, Ill., stays on the ball with its high school football follow-up coverage.
WHAT THEY DID: Joey Baskerville of The Journal-Standard takes a look back at Week 1 of the high school football season in the Freeport area with a quick hit of the biggest plays, stars and outcomes. From a player scoring four touchdowns, including an 84-yard kickoff return, to a team scoring 63 points in its opener, the recap is a strong way of ending one week of coverage and preparing for another.
THE TAKEAWAY: Always look for ways to inform area sports fans with interesting facts and stats that they can consume quickly. Remember to keep mobile and social media platforms in mind with this type of content. Also, provide links to video and photo galleries of previous action to increase traffic to your website.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
