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The Daily American in West Frankfort, Ill., captures the retirement of a local dentist through the use of words, photographs and video.
WHAT THEY DID: The West Frankfort effort documents the retirement of the community’s dentist of 37 years and pairs it with the arrival of his replacement. The storytelling is strengthened and human emotion is added with an accompanying video, where the veteran dentist says goodbye to his patients and the incoming dentist hello.
THE TAKEAWAY: Using a multimedia approach to telling a story is an excellent way of putting the reader close to the subject matter. Stories can reveal personalities; video captures it. Always be aware of the power of video and photographs to help report a story.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
