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The staff at the La Junta Tribune-Democrat in Colorado has started using Twitter as yet another platform to reach out to readers.
WHAT THEY DID: The staff’s tweets are a great mix of everything the paper does – sports, news, features and breaking news updates. Last week, during a big storm that dropped golfball-sized hail, the Tribune-Democrat provided live updates via Twitter. The tweets included links to videos, and callouts for reader-submitted photos.
THE TAKEAWAY: Using Twitter for a variety of reasons will help build an audience, so when breaking news hits, you’ve already got a base of followers. Using Twitter for callouts can be a great way to get reader-submitted photos or information.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
