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The Utica Observer-Dispatch covered the annual Boilermaker Run with every multimedia tool they had, and it paid off.
WHAT THEY DID: The annual Boilermaker Run in Utica, NY is a huge, big deal for the community. People from all over the country - and the world - compete, and nearly everyone in town turns out to watch, if not run. Knowing what a huge event this is, the O-D staff planned ahead, and made sure they used all the tools in their toolkit to capture every angle.
- There's an interactive course map.
- There are photo galleries.
- There are videos.
- There's a blog.
- There's a Twitter feed.
- There's a microsite pulling it all together.
All of this planning and work paid off in pageviews - hundreds of thousands of pageviews.
THE TAKEAWAY: When you have an event coming up that looms large for your community, it's worth the time and effort spent in planning and executing a multimedia coverage plan.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
