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As park districts spring to life with warmer weather, opening community pools and ramping up summer recreation programs, now might be the best time to approach your local district about starting a blog.
WHAT THEY DID: The Hannibal (MO) Courier-Post got the assistant supervisor in charge of marketing and event planning for the Hannibal Parks and Recreation Department to blog. It’s a mix of event announcements and coverage.
It’s a good outlet for a department that might otherwise be pounding local reporters with press releases – and provides a place for residents to find out about new programs and park district news.
THE TAKEAWAY: If you’re getting rapid-fire releases from your park district as the weather heats up, approach the PR director about doing a blog. They’ll get an established platform to reach residents, and you’ll get an extra blogger.
Here’s two non-GateHouse park district blogs to use as examples:
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
