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The Bridgewater (Mass.) Independent did a nice alternative story format on the price of the prom. It's timely, interesting and attractive.
WHAT THEY DID: They broke down the price of the prom in a "by the numbers" alternative story format: a graf explaining what they were doing, a short blurb with quotes from a local dress shop owner, then the numbers - the price of the dress, the tux, the limo, the corsage, the tickets, the hair and the nails.
THE TAKEAWAY: This is a great way to present a traditional story in a fresh fashion.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
