|
|
|
Storify is a digital tool that aggregates social media chatter around a particular topic. In this case, it was the latest black bear sighting in Eastern Massachusetts. (Simmons did this with the first black bear sighting, of the now-famouse Cape Cod Bear.)
WHAT SHE DID: Regional Digital Editor Nicole Simmons knew that yet another bear sighting in an unlikely place in Massachusetts would set off chatter on social media. She used Storify, a digital social media aggregation too,l to collect all the posts about the bear on Twitter, Facebook, YouTube, Flickr, Instagram and other social media sites. Once she created her Storify - it's drag and drop process - she used the embed code to put the Storify on a story page in Zope.
THE TAKEAWAY: Storify is an easy-to-use tool that adds an interesting - sometimes fun - layer to your storytelling. So many people are on social media these days, and there are so many different social media platforms, that it's a reader service to pull all of those conversations together in one place. When you think a story is going to fire up the social media universe, use Storify to curate and display that chatter.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
