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The Messenger Post in Canandaigua, NY, took a fun school event and turned it into a fun multimedia package.
WHAT THEY DID: They covered a fun school event at Canandaigua Academy: Dressed for Success Day. Every Thursday, students voluntarily wear clothes more suited to the workplace than to your average high school classroom. You can tell from the photo gallery the kids were having a great time. A behind-the-scenes video captures the students' shy pride in looking professional. Finally, a short, cheerful story full of student voices ties the package together.
THE TAKEAWAY: Multimedia enhances breaking news and big packages, but don't forget it can also enhance a smaller feature story as well.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
