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IndeOnline.com in Massillon, Ohio, connects its readers to The Independent’s reporters through the creation of their own Web pages.
WHAT THEY DID: The website has made it easier for readers to follow and connect with staff writers Chris Easterling, David Harpster, Erin Pustay, Matthew Rink and Doug Staley by creating individual pages that contain the reporter’s bio and contact information, current and archived stories, plus social media accounts.
THE TAKEAWAY: Always think of ways to strengthen the product brand and the reporter’s connection to readers. The digital platform and social media are great places to broaden a news organization's reach within a community and, in turn, develop a loyal following.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
