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The Canton (Ohio) Repository is taking the buzz over Apple’s new iPad and turning it into an alternative story format.
WHAT THEY DID: Instead of a straight-forward narrative story on local reaction about the new iPad, Staff Writer Jim Hillibish did a 5 Things ASF about choosing technology to fit your needs and budget. He packaged it with man-on-the-street-style quotes from local residents.
THE TAKEAWAY: New technology releases get people talking – so putting together an alternative story on how the new technology can be used is a great way to cover a release in a non-traditional way. The quotes help localize an otherwise national story.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
