As the effects of Hurricane Sandy begin to be felt in New England, the Patriot Ledger in Massachusetts is pulling out all the stops.
WHAT THEY DID: Online Editor Ken Johnson used the Big Picture feature in Zope to make their storm coverage dominate their websites. He also created a special section to hold their complete storm coverage. He also posted a reader callout for storm photos, and posted a link to their online police scanner, so folks could follow what was happening in their town. He posted a story on how readers could stay informed during the storm, with links to the electric utiliy's outage map and a link to download the Massachuestts Emergency Management Associations severe weather alert app. He also created a Storify to capture the social media conversation about the hurricane.
THE TAKEAWAY: We have great digital tools we can use to keep our readers informed and continuously updated and we should use all the ones we can when we are covering a big, developing story.