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As the effects of Hurricane Sandy begin to be felt in New England, the Patriot Ledger in Massachusetts is pulling out all the stops.
WHAT THEY DID: Online Editor Ken Johnson used the Big Picture feature in Zope to make their storm coverage dominate their websites. He also created a special section to hold their complete storm coverage. He also posted a reader callout for storm photos, and posted a link to their online police scanner, so folks could follow what was happening in their town. He posted a story on how readers could stay informed during the storm, with links to the electric utiliy's outage map and a link to download the Massachuestts Emergency Management Associations severe weather alert app. He also created a Storify to capture the social media conversation about the hurricane.
THE TAKEAWAY: We have great digital tools we can use to keep our readers informed and continuously updated and we should use all the ones we can when we are covering a big, developing story.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
