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Andy Levin, the editor of the Arlington (Mass.) Advocate, does a weekly weekend update video. And he does a good job.
WHAT HE DID: He sits at his desk and gives a quick round-up of upcoming weekend events in his town, touching on arts, community events and sports. He also includes a weekend weather update for good measure. Check out all the stuff he's doing right: He's firmly in the right third of the screen. He has notes he's reading from, but he's doing it in a relaxed, natural manner. And he paid attention to his background - note the screen shots of Wicked Local on the computer screens behind him, and the newspaper sign on the wall.
THE TAKEAWAY: Keeping up with the weekly video requirements doesn't have to be hard - in fact, it can be fun. Levin reports the newsrooms have a good time with this.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
