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The Bulletin in Norwich, Conn., is using alternative story formats to bring readers up to date on changes at local schools as students prepare to head back to school.
WHAT THEY DID: In Executive Editor Jim Konrad's words: "We are doing a daily 'back to school' ASF every day for our local schools — essentially telling people in those towns about changes big and small — new supers and principals, fewer teachers, dress code updates, etc. Quick 10-inch hits inform and also helps in the slow news days of late August."
THE TAKEAWAY: Back to school offers plenty of opportunities for alternative story formats: updates to changes in staffing and policies, like The Bulletin's, teacher and staff profiles, school profiles (class size, staff size, opening day, last day,etc.), grade level profiles (how big is the third grade this year? what will they be studying?). Take a look at what information is coming out about your local schools and see what could work as an alternative story format.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
