The Journal-Standard in Freeport, Ill., brings readers closer to area athletes through a series of Q&As.
The Journal-Standard in Freeport, Ill., kicks off high school fall sports with player profiles.
WHAT THEY DID: The Journal-Standard puts a high school athlete in the spotlight with the use of a Q&A. The piece is not long, nor does it need to be. It gives readers a chance to meet area athletes whom they most likely have or will read about during the season.
THE TAKEAWAY: This type of ASF gives the athlete his or her 15 minutes of fame. It is entertaining information that takes little time to gather. To enhance the package, shoot a video segment of the player at home, in school or on the field. Create a photo gallery of past images of the player. Make sure to drive traffic with the help of social media and refer to the archive of past athlete Q&As.