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The Journal-Standard in Freeport, Ill., kicks off high school fall sports with player profiles.
WHAT THEY DID: The Journal-Standard puts a high school athlete in the spotlight with the use of a Q&A. The piece is not long, nor does it need to be. It gives readers a chance to meet area athletes whom they most likely have or will read about during the season.
THE TAKEAWAY: This type of ASF gives the athlete his or her 15 minutes of fame. It is entertaining information that takes little time to gather. To enhance the package, shoot a video segment of the player at home, in school or on the field. Create a photo gallery of past images of the player. Make sure to drive traffic with the help of social media and refer to the archive of past athlete Q&As.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
