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We've trained newsrooms on our First in Print strategy, and the MetroWest Daily News knocks it out of the park.
WHAT THEY DID: They call their version of our First in Print strategy Print Extra. They detail the content readers will find only in print in that day's edition, just as we outline in our training. And they do more:
They tell readers how to buy a single copy of the e-edition.
They tell readers how to subscribe to the e-edition.
They tell readers how to subscribe to the print edition.
They link to a PDF that lists places readers can pick up a single copy of the print edition.
They ask readers to Like them on Facebook.
They promote their daily deals and print coupons.
THE TAKEAWAY: It may seem like a lot of work to put this up, but once you do it, it's done, It provides readers with multiple opportunities to get your content in a variety of ways - ways they may not have thought about otherwise.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
