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The Register-Mail in Galesburg, Ill., stays on top of a late-night shooting that resulted in the death of a 38-year-old man.
WHAT THEY DID: The Register-Mail uses its website and social media platforms to break the news on the arrest of two suspects in connection with a fatal shooting 30 hours earlier. The coverage is strengthened through stories by columnist Tom Loewy focusing on events before and after the shooting.
THE TAKEAWAY: The website, Facebook and Twitter are great ways to beat the local radio and television stations with breaking news. Keep readers coming back by letting them know the coverage will be updated as the story develops.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
