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We know fan engagement on Facebook drives traffic to our websites. Playing nice on Facebook can drive engagement.
WHAT THEY DID: HNNow, the Facebook handle for the Herald News in Fall River, Mass., shared the status of a local firefighters' wives group that was seeking clothing donations for families displaced in a huge fire over the weekend. In just one hour, the post was shared twice - meaning HNNow was seen in those fans' news feed by their friends - garnered three comments and two likes. Plus, HNNow's own comment gained a like.
THE TAKEAWAY: Facebook is all about sharing - photos, videos, links. Share other trusted content on Facebook when appropriate, and you'll see fans react.
GateHouse Media news organizations are finding ways to work corporate strategies for best practices into their websites and newspapers every day. National content development managers Jean Hodges and Sarah Corbitt are on the lookout for your best work, and we'll share it here.
