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More people are planning a Memorial Day weekend trip this year compared to 2011, according to The Wall Street Journal, but they still are concerned with travel expenses as they plan for summer vacations.
The WSJ quotes a Deloitte survey that indicates an increase in Memorial Day travel from 24 percent in 2011 to 31 percent. Memorial Day weekend travel often is an indicator of summer travel, and about 54 percent of those who responded to the survey said they would take a trip during the summer. That is about a 2 percent increase from the previous year.
However, more than half of those travelers plan to spend the same amount of money as they did in 2011, and the Los Angeles Times reports that vacationers are searching for ways to stretch their travel dollars. According to the article, travelers this year are willing to sacrifice destination for savings.
To localize:
Talk to local travel agents to find the latest trends, values and most popular destinations for trips this Memorial Day weekend and summer.
Use print and Web callouts to ask readers their plans for upcoming trips. Find their favorite mode of transportation, locations and activities. What does the average family spend on travel, room and board? How much are they willing to spend this summer?
Research and create a chart for print and/or Web that gives average fuel prices across the country and average cost of airline tickets for popular destinations.
Find the average cost of hotels and resorts at different locations in the United States.
Ask readers for their travel advice and tips. Compile a list of the most popular or unique suggestions.
Ask families to submit their vacation photos for an online UGC gallery.
