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Americans drink 450 million cups of coffee every day, according to statistics compiled by LiveScience. Sixty-five percent of Americans drink an average of 13 cups of coffee per week. Overall, the country imports more than $4 billion in coffee each year.
So it comes as no surprise that USA Today reports coffee giant Starbucks is entering the home brewing market with its Verismo System. The single-cup brewing machine retails for $199 and will brew coffee, lattes and espresso.
There also is the high-end version that sells for $399. Along with the $12 price tag for a dozen single-cup coffee pods, Starbucks is looking at another $1 billion brand.
"In this history of our company, there are few things we've done as comprehensive and as big as this," CEO Howard Schultz told USA Today.
Why are so many of us willing to buy expensive brewing machines and pay for expensive coffee brands? Why is coffee the drink of choice to start our mornings? Find the answers to these questions and more in your community.
How to localize:
Count the number of specialty coffee shops and kiosks in your community. Pin them on a Google map. Which ones are the most popular?
What is the average cost of a cup of coffee? What are the most popular flavors and brands?
Reach out through Facebook and Twitter to find self-proclaimed coffee connoisseurs or … addicts. Let them tell their stories.
What is the average age of coffee drinkers in your area? Are they male or female? When did they acquire a taste for coffee?
Have some fun with the story. Create an ASF or graphic of your findings.
