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What a nice newspaper skybox looks like
With the right photo, crop, headline and text, a skybox content promotion can direct readers deep inside the paper. Case in point: The (Fall River, Mass.) Herald News.
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Thursday's Herald News front page (skybox closeup below)
Here a story about spring break gets great play with this treatment. Note how the content of the photo works perfectly with the shape of the skybox. The clutter-free photo also provides a clean backdrop for the large headline. And you gotta love that quick and tight text.
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The basketball skybox item, though well-executed with a cutout, doesn't compete with or take away from the spring break promo.
Well done!
- Joe Greco's blog
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