A reader callout for kids' drawings of their moms got great results for The Bulletin newspaper and website in Norwich, Conn.: pageviews and a special section.
WHAT THEY DID: From Aaron Flaum, multimedia edtior for The Bulletin: "We had 370 Mother’s Day drawings submitted and we posted them in to 10 separate galleries and had an 8 page section in print. This gave us over 5,000 page views for Sunday and Monday. "
THE TAKEAWAY: Plan ahead. They knew from past experience, now that they've been doing reader callouts for a while and know what gets the best responses, that the Mother's Day call out for kids drawings would get lots of reader content. That planning paid off in page views online and a special section in print.
A reader callout for kids' drawings of their moms got great results for The Bulletin newspaper and website in Norwich, Conn.: pageviews and a special section.
WHAT THEY DID: From Aaron Flaum, multimedia edtior for The Bulletin: "We had 370 Mother’s Day drawings submitted and we posted them in to 10 separate galleries and had an 8 page section in print. This gave us over 5,000 page views for Sunday and Monday. "
THE TAKEAWAY: Plan ahead. They knew from past experience, now that they've been doing reader callouts for a while and know what gets the best responses, that the Mother's Day call out for kids drawings would get lots of reader content. That planning paid off in page views online and a special section in print.
