On Monday we released the Niche section for Paint the Town Pink, a GateHouse breast cancer awareness initiative that has had much success in New England, grew in other markets last year and will be available nationwide this year.
The sections -- in broadsheet and tab formats -- are meant to be a ready-made resource you can take into the field to sell advertising for, and to add your own local news and survivor stories to. Here are some ways to do that:
-- Many markets say their callout for breast cancer survivor stories in late September/October is one of their most well-received. You'll see a callout added to the GHNS Pink sections page shortly, or use what you already have to get stories of triumph, words of support and memorials to those who fought cancer bravely. You can add those as pages to the tab section from GHNS, and on Pages 6-7 of our broadsheet, you'll find templated pages for your readers' memories and submitted photos.
-- While GateHouse's sections include content on finding support through online resources, spending wisely on Pink products and other topics, the sections will benefit more with local content. Think now of the places in your area that help those with breast cancer -- not only your local chapters of the American Cancer Society and the Susan G. Komen Foundation, but wig shops, support groups, care programs through your hospital or other medical facilities. Consider your local boutiques that will sell Pink merchandise that give a part of proceeds to charity, and list them with our "Think before you pink" story.
-- Our sections also include stats on when to get mammographies, research and treatment. Replace our column and facts & figures piece with information from your local health professionals.
On Monday we released the Niche section for Paint the Town Pink, a GateHouse breast cancer awareness initiative that has had much success in New England, grew in other markets last year and will be available nationwide this year.
The sections -- in broadsheet and tab formats -- are meant to be a ready-made resource you can take into the field to sell advertising for, and to add your own local news and survivor stories to. Here are some ways to do that:
-- Many markets say their callout for breast cancer survivor stories in late September/October is one of their most well-received. You'll see a callout added to the GHNS Pink sections page shortly, or use what you already have to get stories of triumph, words of support and memorials to those who fought cancer bravely. You can add those as pages to the tab section from GHNS, and on Pages 6-7 of our broadsheet, you'll find templated pages for your readers' memories and submitted photos.
-- While GateHouse's sections include content on finding support through online resources, spending wisely on Pink products and other topics, the sections will benefit more with local content. Think now of the places in your area that help those with breast cancer -- not only your local chapters of the American Cancer Society and the Susan G. Komen Foundation, but wig shops, support groups, care programs through your hospital or other medical facilities. Consider your local boutiques that will sell Pink merchandise that give a part of proceeds to charity, and list them with our "Think before you pink" story.
-- Our sections also include stats on when to get mammographies, research and treatment. Replace our column and facts & figures piece with information from your local health professionals.
