Specific headlines on the web are so important.

Especially when you're asking readers to do something.

For example, with Father's Day on Sunday, many newspapers are asking readers to submit photos of the special dads in their lives. Other papers are asking readers to submit photos of father-son lookalikes.

Some pretty nasty weather came through northern Illinois this week, knocking out power to thousands and dropping several inches of rain.

The storm hit Wednesday night and the Rockford Register Star received some major help in reporting through its Facebook page.

At 11:10 p.m. on Wednesday, the paper asked on its Facebook page "Are you dark, or got power? Any damage?" What ensued was 21 comments from readers with tons of great information like:

Father's Day is coming up on June 19. Get your readers involved by sharing their memories, photos and more.

The Rockford Register is using a surveying tool to get quality feedback from a newly launched online advisory council.

The Q&A interview has been a staple in newspapers and magazines for years.

Find out what callouts are coming your way this year from GateHouse News Service.

Ask readers now to start sending in their best -- and worst -- Halloween jack o'lantern images.

A weekly newspaper group south of Boston has been doing some outstanding work with reader callouts in print and online. Many editors in the group have made reader callouts a priority and continue to build on their success.

The Times-Reporter in New Philadelphia, Ohio, has been running a great reader involvement piece related to Father's Day. The newsroom asked readers to send in father-child look-alike photos and then created a poll, allowing readers to select their favorite.

Yesterday, we wrote about the benefits of publishing interactive maps and showed you several examples of work being done around GateHouse with embedded maps to drive reader engagement. Today, we will show you several more examples and ideas you could launch in your own newsrooms.

Photo galleries and video from GateHouse Media newspapers' Easter coverage.

Alice Coyle, managing editor of the GH New England Raynham unit, put out a call for reader pet photos, and boy, did she get a response.

Alice Coyle, managing editor for the Raynham office in Massachuetts, coordinated a reader callout on local Haiti relief efforts for her 14 websites and 11 newspapers:

On January 25, staff photographers from GateHouse Media New England, along with staff photographers from our news partner, WCVB, set out to depict a day in the life of New England. Readers and viewers were also encouraged to capture slices of New England life between 12:01 a.m. and 11:59 p.m. on Monday, Jan. 25, 2010.

The Oscars are March 7 and recognizing the frenzy that follows the awards show and our obssessive nature with the stars, the State Journal Register has asked readers to send in photos of their moments with celebs.

Much of the success of a reader callout comes down to where it's placed in your newspaper. The Lake Sun, a small daily newspaper in Missouri, has started anchoring their reader callouts above their nameplate.

When we announced a ticket giveaway contest for country star Phil Vassar's Jan. 14 show at the Peoria Civic Center, we knew readers would be game. It wouldn't cost them any money, but they would have to spare some creativity.

A few years ago, while serving as editor of a group of papers in Western New York, we were struggling with what to do with our Thanksgiving edition. The holiday was about three weeks out and I mentioned during a planning meeting that we needed to start considering ideas for that day's edition and the day after. I wanted to avoid a typical Thanksgiving paper.

Looking for a way to create more interest with a recent reader callout? Take one of the photos you have received and take The Repository's model and make it your own.

Facebook in print. That's how the publisher of the Constitution Tribune (a GateHouse Media newspaper in Missouri) described a monthly product his newspaper launched this summer.